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April 14, 2025

Tariffs: Be Cool, Not a Panican

Wall Street has many adages, but one of the obvious truisms is do not sell in a panic.

By Noel S. Williams

President Donald Trump has coined a new word — “panican.” It describes a new party composed of “weak and stupid people” who are questioning the purpose and implementation of his tariffs.

Towards the end of one of his Truth Social posts on April 7, President Trump issued an encouraging rallying cry: “Be Strong, Courageous, and Patient, and GREATNESS will be the result!” It may be working, as many panican countries are reaching out for trade deals, including the UK, EU, South Korea, Japan, and many others.

So many, in fact, that Treasury Secretary Scott Bessent admits it will take months to iron it all out. Which is why, being as flexible and agile as ever, Trump just issued a 90-day pause on many reciprocal tariffs. This will allow time for rational and reasonable trade negotiations, perhaps even recalibrating the formulas, while isolating the worst trade actor — China, upon whose goods he just increased tariffs to 125%.

Some thought Trump was being a bit cavalier toward the world financial system with tariff formulas that seemed severe. Billionaire hedge fund manager Bill Ackman, who enthusiastically endorsed Trump in the presidential race, warned of an economic nuclear winter. That’s extreme language from a neo-panican, but it must be observed that his call for a tariff pause was prescient.

Jamie Dimon, CEO of JPMorgan Chase (sometimes described as “America’s most famous banker”), also expressed concern over the lasting negative consequences of tariffs. Actually, he does have a tendency to overact, even to be panicky, but that’s more because his “heart is Democratic.”

Co-founder of Home Depot (and stalwart GOP donor) Ken Langone is one of many prominent businesspeople who are left bewildered by the tariff formulas.

Desperate for a talking point, Dems incongruously accused Trump’s trade policies of favoring billionaires. Actually, they lost the most during the recent stock and bond market routs. House Minority Leader Hakeem Jeffries proved his stupidity once again by accusing Trump of deliberately crashing the economy in order to benefit the wealthy. If he and other panican Dems are right, then the rich have a weird way of showing their appreciation.

Confronting the panicans in a Truth Social post on Apri 9, President Trump implored, “BE COOL! Everything is going to work out well. The USA will be bigger and better than ever before!” In a subsequent post, he offered a teasing tidbit that is music to an investor’s ears. Loud and melodic music, to boot, because it was all caps with plenty of exclamation points: “THIS IS A GREAT TIME TO BUY!!!” Promises made, promises kept. We believe.

Wall Street has many adages, but one of the obvious truisms is do not sell in a panic. Warren Buffet, among others, has proffered that sage advice. But no one — no one — reinforces that wisdom more than President Trump. On April 7, he implored, “Don’t be a panican.” On April 9, he presaged a remarkable stock market rally by advising us to “be cool,” and now is the time to buy. Another Wall Street axiom is that no one can perfectly time the market. Perhaps, but paying attention to President Trump’s advice sure helps.

Free and fair trade simply raises the human spirit as we engage our creative imagination, innovation, and industry, then peacefully exchange the resultant goods and services. If free trade and fair trade coalesce, that will be better than the true economic nuclear winter that awaited as the panican Dems mislead us into the valley of the shadow of death. American “greatness will result,” but the free-market world will also flourish.

As I conclude, the stock markets are choppy, coming off a parabolic move. Volatility awaits, but those who were cool are eating the panicans’ lunch. Keep calm and trade on.

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